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Joe Matthews


Joe is a hugely experienced fitness professional and co-owner of Buff Box.

He is a Level 3 personal trainer and is qualified in advanced nutrition, sports conditioning and advanced nutrient management from the European Institute of Fitness.

Joe shared a vision of delivering optimum quality nutrition to fuel the world’s best athletes which led him to create Buff Box with Matt.

Now the company operates on every continent on the planet and it is Joe that really makes it tick.

While Matt is traversing the globe working on the nutrition and performance side with athletes, Joe controls the logistics of the operation as Buff Box director.

The Sports Science and Business Management professional ensures the process runs effectively from end to end the moment an athlete’s bespoke nutrition plan is created.

Joe manages the process from kitchen to delivery, making sure food is prepped, shipped and delivered to athletes on time and to the highest standard. 

As a former personal trainer, he has a real passion for sport, nutrition and health.

Joe firmly believes in the Buff Box ethos of good, honest nutrition and is proud of where the food is sourced, how it is cooked and everything the company stands for.